Nüwerks^TM Nutraceuticals

Advanced Supplements. Modern Formulas.

Nüwerks^TM Nutraceuticals is Step Change Innovations’ supplement-side companion to Wellwerks — a comprehensive nutraceutical brand designed for retail shelves and online channels. Where Wellwerks^TM delivers functional foods, Nüwerks^TM delivers the daily wellness routine: gummies, powders, stick packs, and liquid supplements.

Built for How People Actually Take Supplements

The supplement aisle is full of pills nobody finishes. Nüwerks^TM is built around formats consumers actually reach for: flavor-forward gummies, single-serve sticks, ready-to-drink shots and more. Formats that fit into real routines, not pill organizers.

Clinically Studied Actives. End to End.

Every formula is built on clinically studied branded ingredients — KSM-66® Ashwagandha for stress, Sharp-PS® Phosphatidylserine for cognitive support, Cognizin® for focus, Suntheanine® for relaxation, and dozens more across the portfolio. No proprietary blends hiding behind unproven claims. Just real science, in efficacious doses.

Categories We Cover

• Sleep & Stress
• Focus & Cognitive Health
• Immunity
• Energy & Performance
• Daily Wellness & Multi-support
• Beauty & Hair Health
• Joint & Recovery

Available through AWG

Nüwerks^TM Nutraceuticals launched in partnership with Associated Wholesale Grocers (AWG), with 60+ initial SKUs rolling out across AWG-affiliated independent retailers nationwide. The platform is modular — retailers can merchandise Nüwerks^TM as a dedicated wellness destination or integrate it into existing supplement sets, with pricing and formats developed to align with typical grocery shopping patterns.

Why it Works



• 60+ SKUs across modern functional formatshrough AWG-affiliated retailers

• Clinically studied active ingredients in every formula

• Modular merchandising for any retail footprinto national brand competition

• Optimized for both in-store and online channelsalidation before private label rollover  

• Backed by Step Change’s regulatory and supply-chain expertise 

• Exclusive distribution through AWG-affiliated retailers commercialization platform
  

The science you trust, in the formats you’ll actually use.

A Step Change Innovations control brand