Innovative Wellness Programs for Progressive Retailers
Launch Innovative Wellness Products—Without the Hassle
We help progressive retailers introduce science-backed wellness products with speed, flexibility, and margin—through turnkey control brands, private label programs, or fully custom formulations.
You Need Innovation on Shelves—Fast. We Make It Easy.
Retailers today face constant pressure to differentiate their wellness assortment while managing risk, inventory, and complexity. We get it—and we’ve built a solution.
At Step Change, we simplify product innovation through a tiered approach designed to meet you where you are. Whether you want plug-and-play products or fully custom formulations, we provide science-backed, retail-ready wellness solutions—quickly and with minimal internal lift.
INNOVATIVE WELLNESS SOLUTIONS
Services for Progressive Retailers
3 Ways to Work With Us
1) Adopt an Existing Control Brand
Fastest & Easiest Option
Instantly enhance your shelves with premium, pre-developed wellness products. We’ve done all the work—formulation, branding, packaging, and fulfillment. You just stock and sell.
Key Benefits:
- Low MOQ, rapid market validation
- Clinically backed ingredients
- Retail-ready design + full support
2) Private Label a Proven Formula
Your Brand, Our Formula
Use Step Change’s science-backed formulations under your own brand identity. We’ll help you customize packaging and tailor messaging to match your store or shopper.
Key Benefits:
- Fast-tracked development
- Flexible brand integration
- Proven formulas, low risk
3) Build a Fully Custom Brand & Product Line
Maximum Differentiation
Work with us to create a unique wellness brand from the ground up. We manage formulation, sourcing, packaging, and fulfillment—while you retain full brand control.
Key Benefits:
- Custom formulation & ingredients
- Bespoke branding & packaging
- Accelerated time to market
What Makes Step Change Different
- 3,000+ wellness SKUs launched by our team
- Proven control brands ready for plug-and-play adoption
- Full-service formulation, regulatory, packaging, and fulfillment
- Deep experience across grocery, C-store, online, and specialty retail
- Built-in ingredient and regulatory expertise = lower risk, faster timelines
YOUR PATH TO EASIER MARKET ENTRY
Step Change offers a portfolio of science-backed, retail-exclusive brands designed for easy adoption and strong margin performance:
- Wellwerks – Premium functional foods for grocery & specialty. Visit website.
- NuWerks – Advanced supplements for retail & online. (Coming soon!).
- Parker's Plant-Based – Microbiome-focused, plant-based foods. Visit website.
- Calmology – Botanical and adaptogenic supplements for mood & stress. Visit website.
- Good Enough – Accessible nutrition designed for deep discount and regulatory testing. Visit website.
Each brand is retail-ready and exclusive, providing a national-brand look and feel without the national-brand complexity or cost.
Our Control Brand Portfolio
Retail Innovation, Simplified
Whether you want an instant assortment boost or a full-scale custom product line, Step Change delivers flexible, science-backed wellness products that help you win in today’s market.
Let's Build the Future of Wellness Faster
Whether you’re launching an ingredient, developing a product, or leading in retail, Step Change helps you move from idea to impact—at the pace of today’s market.
Get Started!
Contact Us
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