FOR RETAILERS & WHOLESALERS
Own the Wellness Destination.
An exclusive, science-backed wellness brand, built for your banner, run by one accountable partner, and owned by you.
WHY IT MATTERS
The Wellness Trip Is Leaving the Store.
Your shoppers are building new routines around protein, gut health, sleep, energy, healthy aging and metabolic support. When they can’t find credible options in your aisles, they learn to buy them at club, mass, specialty, and online. That loss isn’t one item. It’s the relationship, the data, and the full basket that follows.
Most retailers can’t staff the merchants, doctors, dietitians, formulators, regulatory specialists and sourcing teams required to compete in wellness.
You shouldn’t have to.
- Category strategy, brand architecture, and assortment design built around shopper need states
- Formulation, sourcing, and manufacturing through vetted global ingredient and production partners
- Regulatory, claims, and packaging handled end to end
- Merchandising, planograms, launch support, and in store sampling
- Dietitian led education, content, and associate training
- Velocity reporting, quarterly innovation sessions, and a pipeline that keeps the set fresh
WHAT WE DO
Your Brand. Our Engine.
We build and operate wellness private brands as an extension of your team. That can mean extending a brand you already own, creating a new exclusive platform, or starting with a focused pilot. (Think an endcap, a four-foot set, or a full connected wellness destination.)
Category strategy, brand architecture, and assortment design built around shopper need states
Formulation, sourcing, and manufacturing through vetted global ingredient and production partners
Regulatory, claims, and packaging handled end to end
Merchandising, planograms, launch support, and in store sampling
Dietitian led education, content, and associate training
Velocity reporting, quarterly innovation sessions, and a pipeline that keeps the set fresh
You keep control of the shelf, the pricing, the customer relationship and the economics. We do the work behind it.
THE PAYOFF
Why Private Brand Wellness Wins
Better margins than national brands, with products shoppers can’t buy anywhere else
Loyalty built on trust your banner already owns
A reason for the next generation of shoppers to keep choosing your store
Hundreds of live, fully customizable products available today, so you can start focused and scale fast
Let's Build What's Next
A step change isn’t just an improvement—it’s a powerful leap forward.
Whether you’re a retailer ready to own your wellness set or an ingredient company ready to prove your science at the shelf, the fastest path starts with a conversation.
Get Started!
Contact Us
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