Outsourced Innovation for Health & Wellness CPG Companies

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A white background with a geometric pattern of hexagons and lines.

We Help Wellness Brands Innovate Without the Bottlenecks 


Whether you're a CPG brand, MLM company, or contract manufacturer, Step Change helps you launch science-backed, high-quality wellness products—faster, smarter, and with far less internal lift. 

You Don’t Need a Bigger R&D Team—You Need a Smarter Partner 


Launching a truly innovative wellness product is hard. It takes clinical insight, functional formulation, ingredient vetting, regulatory compliance, retail understanding—and speed. Most internal teams can’t do it all, and certainly not fast. 


That’s where we come in. 


At Step Change Innovations, we’ve helped launch over 3,000 functional SKUs. Working with our team of ingredient, retail and CPG gurus, you’ll have full access to our network, strategic formulation capabilities, and retail connections—so you can move faster, innovate smarter, and lead with confidence. 


Who We Work With 


  • CPG Brands: We support new product lines or SKU extensions with ready-to-execute innovation and full-service execution. 
  • MLM / Direct Selling Companies: Expand your wellness offerings with clinically supported products that stand out and build trust. 
  • Contract Manufacturers: We bring functional product expertise, ingredient sourcing, and retail insight to your development process.


YOUR OUTSOURCED INNOVATION ENGINE

Services for CPG Companies

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Bellwether Program

Outsourced Innovation for CPG Companies

Bellwether is our full-service product innovation program built for CPG brands, MLMs, and contract manufacturers. It’s designed to help you launch functional foods, beverages, and supplements without building out an internal R&D team. 


From concept to shelf, we handle it all—formulation, regulatory, manufacturing, and distribution—so you can focus on growth.


Why Work With Step Change? 


We sit at the intersection of ingredient science, product development, and retail strategy—with over 3,000+ SKUs launched. Our team includes food scientists, medical advisors, regulatory experts, marketers, and retail insiders. 


When you work with us, you don’t just get a vendor. You get a partner who knows how to deliver what the market—and your customers—actually want. 


  • Accelerate Your Launch: Reduce the typical 18–24-month sales cycle. 
  • Build Market Credibility: Get your ingredient on real shelves with tangible proof. 
  • Streamline Complexity: Our experts handle compliance, branding, and distribution. 
  • Spark Future Sales: A successful beacon inspires partnerships and long-term growth. 


Let's Build the Future of Wellness Faster

Whether you’re launching an ingredient, developing a product, or leading in retail, Step Change helps you move from idea to impact—at the pace of today’s market. 


Get Started!

Contact Us