Magnify


Magnify — Proactive Sales Prospecting for Ingredient Companies
Keep your pipeline full without the headache. Magnify is an outsourced sales prospecting program designed to help science-backed ingredient companies focus on closing deals—not chasing leads.
Sales Cycles Are Long. We Make Them Shorter.
Selling science-backed ingredients takes time. It’s not just about having a great product—it’s about getting in front of the right decision-makers, with the right message, again and again.
Your sales team is too valuable to waste time cold calling, following up, and battling inbox silence. That’s where Magnify comes in.
What is Magnify?
Magnify is a fully managed outbound sales prospecting program built specifically for the science-backed ingredient space. We focus on filling the top of your funnel so your team can focus on doing what they do best: closing deals.
How It Works
Your Extended Sales Team: We operate as a seamless extension of your internal team, aligned with your goals and trained in your industry. We own the prospecting process so you can focus on closing.
U.S.-Based Reps, Personal Touch: No offshore call centers. No AI bots. Just industry-savvy U.S. sales reps making 2,000+ personalized touches per month, on your behalf, through phone and email outreach.
Ingredient Industry Expertise: We know the language of science-backed ingredients, formulations, and functional benefits—and how to get your ingredient into serious product conversations.
Powered by HubSpot: We run all campaigns through HubSpot, providing organized lead tracking, full visibility into activity, and regular reporting so you’re never in the dark.
Our 5-Step Process
Tailored Targeting
We develop a custom lead list based on your ideal customer profile—focused, strategic, and relevant.
Compelling Outreach
Our reps craft personalized messaging and phone scripts that speak directly to your value proposition.
Multitouch Campaigns
We execute structured outreach campaigns across phone and email, using HubSpot to manage contacts and track engagement.
Seamless Lead Handoff
Leads are delivered directly to your team, complete with contact details, engagement history, and lead insights.
Continuous Optimization
You’ll receive monthly reports and performance metrics—and we’ll continuously refine outreach strategy to improve conversion rates and keep your pipeline healthy.
Key Benefits
- Keep your top-of-funnel consistently full
- Accelerate lead conversion with warm, qualified contacts
- Save time and frustration for your sales team
- Drive more sales activity without hiring more reps
- Stay visible and top-of-mind with target customers
Magnify is Built for Ingredient Companies
We’re not a generic lead-gen agency. Magnify is built by people who’ve been deep inside this industry—selling complex, science-backed ingredients to skeptical buyers.
We understand the long sales cycles, the regulatory hurdles, the importance of clinical backing, and the language of product development. That’s why our approach gets results others can’t.
Is Magnify Right for You?
Magnify is a great fit for science-backed ingredient companies that:
- Have a proven or promising ingredient but need more qualified leads
- Are bogged down by inconsistent or inefficient prospecting
- Want to accelerate sales without adding internal headcount
- Need a sales partner who truly understands this space
Let's Fill Your Funnel Fast
Ready to stop chasing cold leads and start closing warm ones. Let's talk about how Magnify can drive consistent, qualified sales opportunities for your ingredient.
Let's Build the Future of Wellness Faster
Whether you’re launching an ingredient, developing a product, or leading in retail, Step Change helps you move from idea to impact—at the pace of today’s market.
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Contact Us
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