Sales Acceleration for Science-Backed Ingredient Companies

Step Change Go Background
Step Change Go Background

Sell Your Ingredient Faster. Get It into Products Sooner 


Step Change helps science-backed ingredient companies break through long sales cycles and regulatory hurdles with proven programs built by people who’ve lived it. We fill your pipeline and fast-track your path to market—so your innovation can make the impact it deserves. 

We Get It–Selling Science-Backed Ingredients is Tough 


The sales cycles are long. The buyers are skeptical. The inboxes go ignored. And regulatory complexity can delay your momentum before you even begin. 


We’ve been in your shoes. Our founder, Joe Bradley, spent 20 years in the trenches selling science-backed ingredients—successfully. He knows what works, what doesn’t, and what ingredient companies really need to scale. 


That’s why we built Step Change: to help you skip the slow, frustrating parts of commercialization and focus on what matters—closing deals, getting into products, and driving real adoption. 

ACCELERATE YOUR SCIENCE-BACKED INGREDIENT

Services for Ingredient Companies

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Magnify Program
Outsources Sales Prospecting

Let us fill your pipeline so you can focus on closing. 


Magnify is a proactive sales prospecting program designed to keep your outreach consistent and your top-of-funnel full—without adding internal headcount or relying on bots.


What You Get: 


  • US-based, industry-trained sales reps (no AI, no spam)
  • Up to 2,000 email + phone touches per month
  • Lead generation that keeps your pipeline moving
  • Happier, more effective sales teams  
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Fast Track Program

Accelerated Market Entry

Launch your ingredient into real products—faster than ever. 


Fast Track is your launchpad into retail and global markets. We help you overcome the biggest blockers—regulatory delays and retail inertia—by getting your ingredient into branded products today. 


Two Ways to Fast Track: 


  • Regulatory Fast Track - Generate food-use evidence through real market activity to streamline compliance and global expansion.
  • Retail Fast Track - Use our control brands and retail network to get your ingredient on shelves—online and in-store—quickly and strategically.


Why Ingredient Companies Work with Us 


  • Programs built by industry insiders who’ve sold ingredients successfully 
  • Designed to shorten the commercialization timeline 
  • Created for science-backed innovation (not just any ingredient) 
  • Proven model with real-world case studies and results 
  • Flexible enough to meet you where you are—scaling or just starting 

Let's Build the Future of Wellness Faster

Whether you’re launching an ingredient, developing a product, or leading in retail, Step Change helps you move from idea to impact—at the pace of today’s market. 


Get Started!

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