FOR INGREDIENT COMPANIES
Your Science Deserves to Be Seen.
We turn your ingredient into a finished consumer product, launch it in real stores and hand back the sales data. That is commercial proof, and it shortens every ingredient sales cycle that follows.
THE PROBLEM
Great Science Isn’t the Bottleneck. Proof Is.
You have the studies, the patents and the technical team. What you don’t have is a consumer product a buyer can point at. So every pitch starts from zero: 12 to 24 months of technical selling, regulatory questions, and “who else is using it?” with no first customer to break the loop.
Your ingredient doesn’t have a science problem. It has a shelf proof problem. We know, because we lived it. Our founding team spent a decade selling a probiotic ingredient the same hard way before it reached more than 2,000 products worldwide.
We built Step Change so you don’t have to take the long road.
WHAT WE DO
From Ingredient to Evidence.
We take your hero ingredient and carry it through everything required to put it in a shopper’s cart:
Product.
A finished, compliance-approved consumer product built around your ingredient and named on the label.
Placement.
Launched under an established retail brand with distribution already in place, so you skip the slotting fight.
Proof.
Real velocity and repeat purchase data, consumer feedback, and a case study you own permanently.
Amplification.
Claims architecture, dietitian led content, in store demos, and trade media coverage you can reuse in every future pitch.
whY IT WORKS
One retail launch changes every conversation that follows.
Instead of leading with studies, you lead with shelf data: a live product, real stores, and real repeat rates. It’s the difference between asking a prospect to imagine your ingredient in a product, and showing them one that’s already selling.
FAST TRACK
Fast Track: Science to Shelf in About 180 Days.
Fast Track is our flagship program for ingredient companies. A fixed-fee, fixed-timeline path that clears the two obstacles standing between your science and the market: regulatory friction and retail proof.
TWO WAYS TO FAST TRACK
One Goal. Two Paths.
PATH 1
Regulatory Fast Track.
Food evidence for your ingredient to streamline compliance, minimize delays, and speed your way into global markets.
PATH 2
Retail Fast Track.
Rapid market introduction for your ingredient through our control brands, network of retail partners, and online.
REGULATORY FAST TRACK
Compliance Shouldn’t Be the Bottleneck.
Regulatory Fast Track builds the food-use evidence-and-claims foundation your ingredient needs to move:
- a regulatory review of the science
- a defensible structure/function claims architecture
- compliant benefit language your sales team can actually use
- a compliance package that travels with your ingredient into every new format, customer conversation and global market.
Why?
Because we lived the alternative. The science was never the obstacle. The path was. Regulatory delay is the silent killer of great ingredients, and why we front-load the work:
De-risk first. Every Fast Track engagement starts with regulatory review and benefit architecture before any product commitment, so nothing gets built on a claim that won’t survive scrutiny.
Make the science sellable. Buyers, retailers, and downstream CPG partners all require claim substantiation. Compliant, benefit led language is what turns clinical evidence into something a sales team can sell.
Unlock global markets. Food use evidence opens doors your studies alone can’t: new categories, new formats, and international markets, each with its own compliance bar.
Protect trust.
A claim that gets walked back after launch costs more than the delay it avoided. Claims that are defensible on Day One protect your brand, your partners, and your ingredient’s premium.
Result: your ingredient meets every opportunity with its regulatory homework already done, which is exactly when timelines start to compress.
RETAIL FAST TRACK
One Program. Four Steps.
1
Strategy.
We align on your hero ingredient, target need state, format, price point and claims strategy.
2
Build.
Our team handles formulation, sensory, sourcing, manufacturing, regulatory review, and packaging.
3
Launch.
Your product goes to shelf under an established retail brand with distribution already in place. It arrives merchandised, sampled and supported.
4
Prove.
You get weekly velocity reporting, quarterly analysis, consumer insights, and a permanent case study you keep.
- Finished, compliance-approved consumer products featuring your ingredient
- Retail placement, planogram positioning, and buyer management
- In-store demos with purchase intent data
- Dietitian-led content and shopper education
- Trade media outreach across grocery and supplement press
- Claims architecture and commercial evidence you own permanently
WHAT'S INCLUDED
Everything Required. One Flat Fee.
Finished, compliance-approved consumer products featuring your ingredient
Retail placement, planogram positioning, and buyer management
In-store demos with purchase intent data
Dietitian-led content and shopper education
Trade media outreach across grocery and supplement press
Claims architecture and commercial evidence you own permanently
If your ingredient formulates well and answers a real shopper need, Fast Track can clear the regulatory path and have it on-shelf in one launch cycle.
Let's Build What's Next
A step change isn’t just an improvement—it’s a powerful leap forward.
Whether you’re a retailer ready to own your wellness set or an ingredient company ready to prove your science at the shelf, the fastest path starts with a conversation.
Get Started!
Contact Us
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