Bellwether — Outsourced Product Innovation for Wellness Brands 

For CPG brands, MLMs, and manufacturers ready to lead—not follow. Bellwether delivers full-service product development, from formulation to shelf, featuring premium science-backed ingredients. 

Launching a breakthrough product takes more than just a good idea.

It takes science, speed, formulation expertise, manufacturing know-how, and access to retail. Most internal teams don’t have the capacity (or the network) to do it all. 

Bellwether fills that gap. 

We serve as your outsourced innovation partner—helping you launch high-quality, functional wellness products with greater speed, confidence, and clarity. 

What is Bellwether? 

The Bellwether Program is our full-service innovation offering for CPG companies, MLMs, and contract manufacturers. From concept to commercialization, we plug in where needed—or handle the entire buildout for you. 

We help you: 

• Formulate products with proven, high-impact ingredients 
• Leverage our network of suppliers, manufacturers, and retailers 
• Ensure compliance, scale, and speed to market

Whether you want to launch a single product or an entire wellness line, Bellwether gives you the strategic edge and operational horsepower to make it happen. 

What You'll Get with Bellwether

• Custom Formulations: Functional foods, beverages, or supplements built around science-backed ingredients 
• Faster Path to Market: We shortcut R&D cycles by tapping into our curated ingredient partners and pre-vetted manufacturers 
• Regulatory & Compliance Support: We manage the regulatory process and ensure all product claims are clean, compliant, and backed by real data 
• End-to-End Execution: From positioning and packaging to manufacturing and distribution—we bring it all together 
• Built-In Industry Insight: You gain access to the Step Change network, with ongoing intelligence across ingredients, formulation trends, and retail dynamics 

How Bellwether Works

Who is Bellwether For?

Bellwether is a perfect fit for:

• CPG brands launching new wellness SKUs 
• MLM or direct selling companies expanding their product line 
• Contract manufacturers extending capabilities with functional products 
• Any company that wants to lead the market without building a full R&D team 
  

Why Should You Work with Step Change?

We’ve launched 3,000+ SKUs across functional food, beverage, and supplement categories. Our team blends medical insight, food science, regulatory expertise, and deep sales and retail know-how to help you move with speed and precision. 

When you work with Step Change, you don’t just outsource innovation—you gain a partner who lives at the intersection of ingredient science, brand execution, and retail reality. 

Ready to Launch a Retail-Ready Product–Faster, Easier, Smarter?

Let's bring your vision to life. We'll handle the complexity so you can lead the market.

Let's Build the Future of Wellness Faster