About Step Change Innovations

Who We Are

Step Change Innovations is a boutique innovation partner powering private brands with science-backed ingredients.

We sit at the intersection of science, retail, and product development—helping retailers, ingredient companies, and wellness brands bring functional products to market faster, smarter, and with less risk.



Our mission is to accelerate the adoption of breakthrough wellness products that consumers can trust and buy. 

Whether you’re building, scaling, or retailing innovation, we’re here to help you set the pace.

What It's Like to Work with Us

We don’t just advise—we activate.
From concept and formulation to regulatory, manufacturing, and shelf presence, our team works hands-on across every stage of innovation. 

We own the fast track.
Through Wellwerks™, Nüwerks™, and Simply Enough™, we provide retailers with curated control brands, ready-made platforms to de-risk adoption, validate performance, and grow with confidence.

We bring every piece together. 
Our team of scientists, strategists, and commercialization experts deliver clarity, speed, and results by integrating sales, regulatory, marketing, retail, clinical, and formulation expertise.

We’re built to move. 

Our agile model eliminates silos and inefficiencies, helping you launch science-backed products in a fraction of the time it takes traditional CPG.

Meet the Experts

Why "Step Change"?

A step change isn’t just an improvement—it’s a powerful leap forward. That’s what we help our partners achieve: breakthrough momentum in a crowded, fast-moving industry. 

Ready to accelerate your next big idea?

Let's Build the Future of Wellness Faster