Chris Foltz is our Sr. Retail Advisor and assists in product development oversight, market positioning, and retail placement. In addition, Chris helps optimize distribution strategy and tactics. With over three decades of executive and consulting experience in both Pharmacy and Grocery, his in-depth knowledge and breadth of industry relationships is essential in determining brand positioning, channel placement, efficient distribution, and optimized margins.

Chris was Managing Partner in The Performance Engineering Group, an Orlando based consultancy, specializing in product and service strategies and worked with dozens of retailers, including Winn-Dixie (Florida, Heinen’s (Cleveland and Chicago),  D&W Foods (Michigan),  Fresh Encounters (Ohio), Ball’s Food stores (Kansas City), and Fedco (South Florida). He served as Chief Operating Officer for Fedco, a 42 store Pharmacy Chain and Director of Operations for Heinens, a 23 store Grocery Chain.

He currently serves as Chief Innovation Officer for Heinens. He also advises on multiple Boards and is a frequent speaker at conferences, including Grocery Shop, Menus of Change, and The Service Management Group Forum.

Chris received a BS in Business and Computer Science from The University of Kansas and an MBA from Oklahoma State University.