SENIOR RETAIL DIRECTOR AND STRATEGIST

Chris Foltz

Chris Foltz is Step Change Innovations’ retail guru, celebrated for his innovative strategies that empower independent retailers to thrive in a competitive landscape. Featured in Grocery by Michael Ruhlman, Chris is a thought leader with a reputation for creatively optimizing retail strategy. Currently, he’s leading the launch of Step Change’s groundbreaking Wellwerks line—a first-of-its-kind control label offering functional pantry and supplement items made with high quality, science-backed ingredients to independent retailers across the country.

With over three decades of leadership, including his role as COO at Heinen’s, Chris has a deep well of industry knowledge. His experience extends to managing product and service strategies at The Performance Engineering Group, where he worked with retailers across the U.S. From product and innovation to channel placement and margin optimization, Chris’s expertise continues to shape the retail landscape. He frequently shares his insights at conferences like Grocery Shop, Menus of Change, and SupplySide West, helping retailers navigate the evolving market.