WellwerksTM
Premium Functional Foods, Built for Retail.
WellwerksTM is Step Change Innovations’ flagship retail control brand - a portfolio of premium functional foods featuring clinically studied ingredients. We handle the science, the formulation, the branding and the supply chain. Retailers stock it and sell it.
The WellwerksTM Difference
Every WellwerksTM SKU is developed around a clear functional benefit: immunity, focus, mental well-being, energy, etc. Each is formulated with branded, clinically studied active ingredients to deliver on that promise. No empty health promises. Just satisfied repeat customers.
Award Winning Innovation
Our Sprouted Nut & Fruit Bars were named a 2025 Store Brands Editors’ Pick — a recognition of leadership in private label wellness innovation. The lineup continues to expand across functional bar, snack and food formats, each engineered to deliver a clear, science-backed reason to buy.
Built for Real Shelves
WellwerksTM lives in grocery and specialty channels, delivering national-brand quality without national-brand hassles. Through our partnership with Associated Wholesale Grocers (AWG), WellwerksTM is rolling out across AWG-affiliated independent retailers nationwide; giving regional grocers access to a curated, science-backed wellness assortment that’s literally “plug-and-play”
Why it Works
- Available exclusively through AWG-affiliated retailers
- Clinically studied ingredients in every formula
- Retail-exclusive - no national brand competition
- 12-month in-market validation before private label rollover
- Premium positioning, accessible pricing
- Backed by
Step Change’s full commercialization platform
A Step Change Innovations control brand