Safety is critical. Has your ingredient been rigorously tested and proven to meet regulatory standards? Buyers need confidence that it’s safe for consumers. David Keller, Chief Science and Regulatory Officer, recommends understanding the specifics within GRAS dossiers, as GRAS status doesn’t mean universal approval across all products.

Science is the foundation of a compelling narrative.. Evidence-based research backing your ingredient’s claims builds credibility. Devon Gholam, Vice President of Science and Innovation, advises that while “borrowed science” is helpful, nothing beats clinical trials that demonstrate clear benefits.

Sustainability matters more than ever. Buyers and consumers want to know your ingredient’s supply chain is robust, ethical, and scalable. Joe Muttillo, Chief Operating Officer, notes the importance of reliable suppliers to ensure smooth product launches.

A great story ties all these elements together and builds an emotional connection. Dr. Gholam suggests linking the benefits of your ingredient to consumer needs, reassuring buyers that their purchase is worth the premium price.