[Podcast] Chris Foltz on the Future of Health & Wellness in Retail

Step Change Innovations' Sr. Retail Director & Strategist Chris Foltz was recently featured on the Building Fortunes Radio Network show to discuss private label trends. Private label brands are no longer just about low prices, they’re quickly becoming a competitive advantage for retailers looking to differentiate through quality, transparency, and functional benefits. 

Listen to the full episode here:

Chris Foltz and Private Label Trends on Step Change Innovations’ Radio Show with Peter Mingils

Here’s a quick look at some of the topics discussed in the episode:

• Private Label Growth & Differentiation – How retailers are shifting from cost only strategies to science-backed, wellness-driven offerings that compete with national brands.
• Health & Wellness Trends Driving Store Brands – The rise of functional ingredients, consumer demand for transparency, honesty, and how private labels can meet evolving shopper needs.
• Independent Retailer Opportunities – How regional and local grocers can leverage private labels to compete with larger chains by creating high-quality, differentiated products. 

About Chris Foltz

Chris Foltz serves as Senior Retail Director & Strategist at Step Change Innovations, bringing years of hands-on experience managing grocery chains and developing private label programs. His background in retail operations and strategy gives him a unique perspective on how private label can drive growth, improve margins, and meet shifting consumer expectations. 

About Step Change Innovations

Step Change Innovations is an outsourced innovation engine specializing in functional foods, beverages, and private label programs. Our team partners with retailers and brands to bring clinically validated, doctor-formulated, and retail-tested products from concept to shelf faster and smarter. From Wellwerks functional pantry items to Nüwerks supplement programs, Step Change Innovations is leading the way in private label health and wellness.